Comscore Releases Data for Most Popular Search Engine – July 2008

Comscore has released the data for the most widely used search engines . Quoting the release:

Google Sites led the U.S. core search engine market in July 2008 with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).

Americans conducted 11.8 billion searches at the core search engines, representing a 2-percent gain versus June. Google Sites handled nearly 7.3 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.4 billion and Microsoft Sites with 1 billion.

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Microsoft Live for Small & Home Business – Live Searches & Live Help

In February 2008, Microsoft Office Live Small Business launched new features and revamped others, helping not-so-tech-savvy entrepreneurs get online, reach customers and then manage it all. . Set up an e-mail marketing campaign (free while in beta) or use AdManager (now out of beta and featuring pay-per-click pricing) to launch a keyword advertising campaign across the Windows Live and Ask.com networks. . . Retailers can set up e-commerce on their websites or sell through eBay with the Store Manager tool ($39.95 a month); however, OLSB must host the site to use this feature.

Social Network Media – Create & Maintain an online Identity

A very crucial trust building exercise is building, establishing and maintaining an Identity. This applies for your self as well as for your product, services, websites or blogs – anything that YOU authorize or commend. For a long time, before the advent of MySpace and Facebook, people have established Identity by word-of-mouth.

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In a small post early in 2008, I published a Nielson Report and analysis on how various countries are influenced by word-of-mouth, and its no surprise that that word of mouth not only is a strong influencer in buying habits, but also one when it comes to Identity & trust building.

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