Websites are essential for businesses nowadays; in 2021, a study found that 71% of small businesses had a website, which was 21% more than in 2018. Various platforms are available for business owners to create websites, build landing pages, and assemble sales funnels. Two of the best options to accomplish this are ClickFunnels and WordPress.
Both are very popular options for creating websites. However, understanding which is the best can be complex if you are unfamiliar with the industry. This is when comparing the differences and similarities can be helpful, and that’s precisely what this post aims to achieve.
In this article, we will determine which platform builds the better websites – ClickFunnels or WordPress.
What is ClickFunnels?
ClickFunnels, founded in 2014, is said to be the “all-in-one” solution for your business. Although it was created to build sales funnels, it has become a marketing platform for launching, managing, and growing a business; it has everything business owners need in one place.
What is WordPress?
Released in 2003, WordPress is the most popular open-source content management system today. It has become the perfect choice for those with little to no experience with coding, as the platform offers everything you require to set up a website as you would like.
WordPress can also be installed on web hosting provides.
Pricing of ClickFunnels and WordPress
The cost of the platforms is one of the primary aspects businesses and individuals consider when deciding which one to use. When it comes to comparing the prices of both options, you must also consider the features and tools they offer, which will be explored in more detail later in the post.
ClickFunnels offers two plans at different prices, as shown below:
- Startup at $97.00 per month
- Pro at $297.00 per month
The startup plan is the more basic option, only providing three workspaces and three team members, while the pro plan offers ten workspaces and ten team members. Both include unlimited contacts, courses, domains, funnels, and pages.
After signing up for your preferred plan, you will receive a 14-day free trial. However, if you choose to pay annually, you will receive a discount.
WordPress is slightly different from ClickFunnels. As an open-source platform, WordPress is completely free to use in its simplest form. It can be installed on any web hosting provider, although you will have to pay a monthly fee for your chosen provider. This could vary from a few dollars to over $100, depending on the provider and the package you select.
There are WordPress plans that can boost the features and tools available to you. This will also allow you to use WordPress’ official hosting packages.
The five plans that are on offer require the following payments:
- Personal at $9.00 per month
- Premium at $18.00 per month
- Business at $25.00 per month
- Commerce at $70.00 per month
- Enterprise starting at $25,000.00 per year
These plans are also available at discounted rates if you choose to pay annually; the best discount is a 55% saving on the Personal plan if paid yearly.
Comparison of the Features and Tools
There are a number of features and tools that you should compare before deciding between WordPress and ClickFunnels. This will ensure you have the means to create your dream website and enhance your business. You can find the comparisons of each feature below:
Design Flexibility
Having control over the website’s design is one aspect individuals and businesses should prioritize. With this in mind, you must consider the design flexibility of ClickFunnels and WordPress before deciding which platform is best for your needs.
Designing a website on ClickFunnels is quite limited as the focus is mainly on sales funnels. However, users do have the opportunity to customize template structures. It works on a drag-and-drop editing process, which is preferable for those with little to no coding knowledge. There are drawbacks to this, though; users cannot modify the layout extensively or add their own elements.
On the other hand, WordPress can be slightly more complicated. It is suitable for beginners in its simplest form through the Gutenberg, block-based editor, but you can also customize websites with several themes and plugins as well as HTML or CSS basics. It can also be paired with page-building tools, such as Elementor and Divi.
Functionality
The functionality of a website is essentially what the website can do and how it works. Ensuring the website has the correct functionality is pivotal to its success, enabling visitors to perform essential actions and providing everything from dynamic content to interactivity.
There are a variety of built-in tools available on ClickFunnels that increase its functionality. Some of the built-in tools relate to creating, managing, and optimizing sales funnels. In contrast, others enable built-in pages for email automation, order pages, and membership sites to simplify the sales process.
Although WordPress is primarily used for blogging, which makes it ideal for content marketing, it can be expanded with plugins to fit other business needs. These plugins can integrate a range of features, from advanced analytics to social media integration.
Sales and Marketing Tools
The website can be the digital hub of your business, so it is essential that you make the most of any sales and marketing tools the platform offers. It must display the products or services your company offers, gain the attention of visitors, strengthen your brand’s message, and sway potential customers to choose your business over your competitors.
ClickFunnels might have the edge when it comes to sales and marketing. This platform has been optimized for sales-focused sites. It has been created with tools like order bumps, payment gateways, upsells, and downsells. There is no need to use additional external tools as ClickFunnels offers a complete sales system.
However, a website built on ClickFunnels will be unable to provide a full e-commerce catalog. It can offer a simple solution tailored to high-conversion product pages, which could boost single-product sales.
On WordPress, WooCommerce can be used to construct an e-commerce site. This addition will enable businesses to handle inventory management, product catalogs, and shipping. Product pages built with WooCommerce can be customized and designed in more depth than on ClickFunnels.
But if you want complex funneling on WordPress, extra plugins like Cartflows and FunnelKit (formerly WooFunnels) might be required.
SEO and Content Management
Both SEO and content management are integral to increasing the website’s visibility and improving its rankings. With higher rankings on the search engine results pages (SERPs), there is a better chance potential customers will see your site and click through to your webpage. This will grow your organic page ranking and traffic to your website.
While ClickFunnels mainly focuses on paid campaigns and funnel-driven traffic, it does include restricted SEO abilities through meta descriptions and titles. This means there are limited opportunities to grow your site’s organic traffic, which can hinder its success.
WordPress, on the other hand, is the preferred choice for those concentrating on blogging and organic SEO methods. There are plugins available to facilitate more control over the SEO aspects of your website; these plugins include All in One SEO, RankMath, and Yoast SEO. This makes WordPress incredibly effective for SEO purposes.
Availability of Support on ClickFunnels and WordPress
Unfortunately, there might be times when you require assistance from the customer service teams on these two platforms. This is often an overlooked factor when selecting a website builder, but it should be one of the top aspects to consider. After all, you do not want to encounter an issue and receive no help in response. Thankfully, both ClickFunnels and WordPress have support teams.
If you encounter an issue while using ClickFunnels, there are a number of ways to receive assistance from customer support, including:
- Community forum: There is a community forum available for ClickFunnels users, which can be found here.
- Email: Users can email ClickFunnels at support@clickfunnels.com.
- Help Center: Resources and tutorials can be found in the ClickFunnels Help Center.
- Live Chat: You can also contact a member of the support team via the Live Chat option, which can be found at the bottom of the Help Hub window.
On WordPress, there are different options for free and paying members. Those who access the free version of the platform can search for answers or ask questions on the public forums. For fast responses 24/7 from WordPress experts, customers should sign up for one of the paid plans.
To Conclude: Building a Website on WordPress vs ClickFunnels
Choosing which is the best platform between ClickFunnels and WordPress will depend on the aim of your website. If your main focus is to create compelling sales funnels with minimal setup time, ClickFunnels is the best option. However, WordPress offers users the flexibility and control to build various websites with greater functionality.
Both are effective platforms that have their own pros and cons, which have been outlined in this article. By researching what WordPress and ClickFunnels can offer, you will be able to make a more informed decision.